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Posts Tagged ‘social media in public relations’

Social Media in PR – In a Nutshell

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Courtesy of coedhills.co.uk

Now that we all understand what social media outlets are and how they differ from traditional media, let’s take a brief look at how these SM applications are being used in PR (I say brief because there’s enough information out there to be on this topic for days).

Before the days of e-mail and the internet, public relations professionals built relationships through personal letters, face-to-face communication and social networking events that actually required the physical presence of human beings. Press releases and press conferences served as the fastest and most cost-effective ways to spread information to large audiences. But those days are long gone.

Don’t get me wrong, the traditional media outlets are still being used in the public relations business, just not nearly as much. In today’s world, social media releases, vodcasts and 140-character status updates have taken over.

But when it comes to utilizing social media in a PR sense, it’s really as simple as this: SM outlets are helping practitioners do what they do best even better – communicate.

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