Feeds:
Posts
Comments

Posts Tagged ‘SM’

Are advertising services invading SM sites?

Ethics in Social Media

There usually comes a point every semester where, conveniently, many or all of my classes seem to focus on one similar topic. Right now, between my ethics in mass communication, PR/advertising law, PR online tactics and argumentative prose classes, the topic of ethics in social media is being discussed quite frequently.

I’ve also started to notice a lot more attention from the media surrounding this issue, especially since the FTC announced its decision to create a new set of regulations for advertising – more specifically, endorsements and testimonials – being done through blogs, Twitter and other social networking sites.

The FTC is cracking down on SM marketing

(more…)

Read Full Post »

What can SM do for us?

What can SM do for us?

As social media sites become more and more popular all over the world, it seems as if I hear about a new site launching almost every day. One of the problems I struggle with is trying to decide which sites I should be registered with and how to use each one to my advantage. I just don’t see the logic in signing up for 50 different sites if I’m not going to use them properly, or at all. It’s just like the advice a PR pro would give to a CEO wanting to create a company blog: Don’t ever make a “let’s make a blog” blog, and don’t sign up for social media sites just because everyone else is doing it.

College students are typically not strangers to the social networking world. After all, Facebook was originally created just for us; it took years for the site to become open to the public. But just because we’ve become pros at “Facebook stalking” doesn’t mean that we understand how to properly use any other SM sites, especially when it comes to advancing our professional goals. So, I wanted to focus this post on finding social media sites that are the most beneficial to college students. Through my research, I found an article on Mashable.com that outlines the 10 Must-Try Social Media Sites for College Students. All of the sites listed can help students to network, collaborate, communicate, and make the daily college tasks a bit easier – for free! Here are a few of my favorite discoveries:

(more…)

Read Full Post »

Courtesy of newpaltz.k12.ny.us

Courtesy of newpaltz.k12.ny.us

So, here it is. My first attempt at “diving in” to the blogosphere – yet one more realm of the social media world that I have yet to master, or even try.

Facebook I can handle, but I use it more for friends and fun than I do for business and learning. Now, I am ready and willing to get my feet wet (hence the “diving in”…haha!) with some of the other SM applications out there being used to network and communicate within the PR world, and beyond.

But before I drown in a sea of widgets, tweets and notifications, I’d like to first get a grasp on what social media really is and how it relates to public relations.

(more…)

Read Full Post »