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Posts Tagged ‘PR’

Courtesy of eventique.com

This past Friday, I attended the Greater Cleveland PRSA Student Day, titled “Get Social. Link Into Your Professional Network.” It was a long day – I was waking up to get ready as my roommate was getting home from a night out – but it was well worth it. The day consisted of PR professionals from around Northeast Ohio speaking about everything from agency and corporate life to what not to write in your resume and what shoes not to wear to a job interview.

My favorite part of the day, however, was the session titled “Event Planning 2.0.” Professionals from event planning businesses in Cleveland spoke to us about how they incorporate social media into their planning processes. I found these practitioners’ use of social media very interesting and wanted to share a little about what I learned from each of them.

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Courtesy of whoisbardi.com

Embrace Your Social Networks!

If you’re active on any social networking site, chances are you’re no stranger to those annoying users that just don’t get it. You know, the guy who tweets about what he just had for lunch. The girl who changes her Facebook status to a different Sex and the City quote every five seconds. The person promoting his or her organization/brand relentlessly, yet is only following three people, who pretty much is saying, “Hey! Look at me and what I’m doing! But I don’t care about any of you!”

Although I’m new at this whole social networking thing and still not quite sure what I’m doing, I have caught on pretty quickly as to what I shouldn’t be doing. Below I’ve listed some of my own insights about social networking I’ve discovered over these past few months, as well as some tips I found on Social Web School.com last week that help me understand the proper ways to network online. (more…)

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What can SM do for us?

What can SM do for us?

As social media sites become more and more popular all over the world, it seems as if I hear about a new site launching almost every day. One of the problems I struggle with is trying to decide which sites I should be registered with and how to use each one to my advantage. I just don’t see the logic in signing up for 50 different sites if I’m not going to use them properly, or at all. It’s just like the advice a PR pro would give to a CEO wanting to create a company blog: Don’t ever make a “let’s make a blog” blog, and don’t sign up for social media sites just because everyone else is doing it.

College students are typically not strangers to the social networking world. After all, Facebook was originally created just for us; it took years for the site to become open to the public. But just because we’ve become pros at “Facebook stalking” doesn’t mean that we understand how to properly use any other SM sites, especially when it comes to advancing our professional goals. So, I wanted to focus this post on finding social media sites that are the most beneficial to college students. Through my research, I found an article on Mashable.com that outlines the 10 Must-Try Social Media Sites for College Students. All of the sites listed can help students to network, collaborate, communicate, and make the daily college tasks a bit easier – for free! Here are a few of my favorite discoveries:

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Courtesy of newpaltz.k12.ny.us

Courtesy of newpaltz.k12.ny.us

So, here it is. My first attempt at “diving in” to the blogosphere – yet one more realm of the social media world that I have yet to master, or even try.

Facebook I can handle, but I use it more for friends and fun than I do for business and learning. Now, I am ready and willing to get my feet wet (hence the “diving in”…haha!) with some of the other SM applications out there being used to network and communicate within the PR world, and beyond.

But before I drown in a sea of widgets, tweets and notifications, I’d like to first get a grasp on what social media really is and how it relates to public relations.

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